2010 Small Business Marketing

THE WORKSHOP IS SOLD OUT - Please contact us for information about future workshops. Thanks!

Expand your business while others are dwindling in this slow economy. Make better use of today's technology, take advantage of free and low-cost services and software to maximize your marketing dollar. And most importantly...      Reach customers who want what you have to offer Get answers from experienced small business owners who understand the demands of marketing in a slow economy on a limited budget and know how to make it work. Here's what you get from this workshop: A start on a marketing plan outline specific to your business A plan for a professional identity package 10 marketing steps you can take that won't cost you a dime In depth knowledge of search engine optimization including key words, links, and submission An understanding of how Facebook, Twitter, and other social media sites can grow your business An overview of pay-per-click and other search marketing campaigns 5 common marketing mistakes to avoid Detailed steps to make your website more powerful Answers to your questions about the internet and marketing Session size is limited to make sure you have plenty of interaction with Dana and Jen in a small informal atmosphere. An afternoon tea will be included allowing you to get all your questions answered. You will leave this workshop knowing how to implement your new marketing campaign. Don't just take notes - Interact - ask questions make sure you understand From dealing with limitless demands for charitable contributions tactfully to defining your market’s demographics, you’ll come away with a workable plan you can start Monday morning.

Your Presenters Dana Kisor - webmaster, small business coach, web services and Internet marketing expert Dana has been serving Internet clients nationwide for more than 10 years. With a background that includes communications, electrical engineering, broadcast radio and television, training and project management, Dana has an approachable friendly way of communicating. His clients say he can explain complex technical ideas in simple 'layman' terms. Jen Warner - Northern Kentucky Chamber of Commerce’s only five time Success Award Finalist Before starting her business 12 years ago, Jen spent 25 years working in marketing and public relations for government, newspapers, magazines and corporations, setting goals, targeting audiences, evaluating results, meeting deadlines, interviewing and writing. She has also taught college and community education classes in publication design, photography and public relations.

Marketing connects your product or service with buyers or clients. It is the most complex and constantly changing part of making a small business succeed. When your days are spent creating your product or providing services to clients, it’s hard to focus on building your business. FACT: Most business owners don't give marketing the attention it requires to make their business thrive. In fact, 70 percent of new small businesses last at least 2 years, but only about half survive for 5 years*.
                                                                            Don't be a statistic...

Cost: $50 (through a credit card or PayPal.)

To register, simply fill out your email address below and click the Register Now button. See you at the workshop!

* - Sources: U.S. Small Business Administration Office of Advocacy, September 2009
Survival and Longevity in the Business Employment Dynamics Database, Monthly Labor Review, May 2005
Redefining Business Success: Distinguishing Between Closure and Failure, Small Business Economics, August 2003